MARKETING
Marketing is the combination of different marketing tools for effective buying and selling of a company's products and service offerings in the market.Marketing is done as per the type of products and services, competition, suppliers, laws and politics, culture and ethics and many other factors.For proper marketing various research are done and marketing strategies are made considering the environment.
A company's marketing strategy includes market research, publicity, advertising, product development, and point of scale.The marketing department of research researches the products and services people wants and works with other departments to make sure the product meet the customer's needs and expectations.The purpose of market research is to find out what sort of people are likely to buy a product or services and what makes them to make choose the company’s offerings. Marketing also uses public relations to improve their relation with the people who buy their products and maintains co-ordination with the marketing intermediaries like agents, whole sellers, retailers and relations with the suppliers and workers. Point of sale in other hand, tries to catch customer’s eyes where they can buy the product immediately. Another important term which provides boost to the marketing is Advertising.
ADVERTISING
Advertising is a audio or visual or both form of marketing that boots the promotion and publicity of products and services of particular brand or company and gradually increase in sales. When a company wishes to sell or launch or improve the sales of its products and services, it will decide to advertise. Newspaper and magazines, billboards, television, radio, social media, websites or blog known as the media carry's advertisements. Advertisement creates market synergy by the combination of advertisers and advertising agencies along with the media. Advertising agencies are used by company to advise them on their advertising strategy. Advertising agencies conducts market research, plan which form of media is suitable and finally prepare the client advertisements. The advertise carries slogans which are the memorable catchphrases. It has copy line which gives product information and image which will appeal to particular customers. Highly reputed companies does celebrity endorsement where they hire well known athlete, players, actors and actress or contest winners as brand ambassador and they represents the brand. advertising also develops corporate or brand image and develop brand equity.
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